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| (http://www.pleated-jeans.com/2012/03/07/22-funny-and-clever-advertisements/smashingtips/) |
If I were in this mall,
walking across the golden sea of a retriever, I'd be in love. This
advertisement, creatively interactive, speaks to me as a dog enthusiast, lover,
and owner, therefore successfully appealing to its audience. The multitude of
people, the throng of symbolic fleas, sets a fear in dog owners that their pet
is infested with fleas. The overwhelming amount of fleas across this dog
creates an analogy exemplifying what a dog experiences. By exaggerating what
its like to have fleas, by putting it in such a bold and public setting,
Frontline grabs its audiences attention. It’s as if they were yelling at you
and saying, “Hey! This is an issue you need to pay more attention to! Go to our
store and buy some so you can be a good dog owner!” The ad evokes a sense of
urgency within dog owners, playing on the need to care for their pet like a
family member. The creativity and simplicity of the ad, and even just the
phrase “Get them off your dog,” make it striking. However I question the
effectiveness of this ad to those actually walking in the mall; unless you were
to walk straight across the entirety of the floor, I highly doubt that you
could piece together the meaning of the ad. This ad is good for others to
reflect on after its been photographed and put in a magazine, but I don’t think
it would cause an immediate response in its audience. In that sense I think the
ad fails since it is directly trying to prompt its audience to buy medicine
from the store in the mall, but overall it’s an effective ad for the company. This
ad appeals not only to dog owners, but anyone who appreciates a clever ad that
clearly has had a lot of thought has been put into it.
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